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Effective PPC Advertising Strategies for Lawyers

Pay-per-click (PPC) advertising has become a crucial tool for law firms aiming to attract new clients. Google Ads, Bing Ads, and other PPC platforms provide law firms with the ability to reach potential clients precisely when they are searching for…

How to Double Your Law Firm’s Enquiries in 2024

The legal landscape is a battlefield, and attracting clients is a constant struggle. While traditional tactics like print, TV, radio and networking can be useful, the future belongs to firms who mater digital marketing. And despite it being such a…

How To Choose The Right Marketing Channels for Law Firms

A marketing channel is an outlet or platform through which businesses connect and communicate with their target audience. Marketing channels include online and offline, as well as free and paid platforms. For law firms, a strategic marketing plan is indispensable for…

SEO vs PPC for Law Firms: Making the Right Choice

For legal practices looking to expand their reach and connect with potential clients, two prominent tactics emerge as champions: Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC). While both these strategies aim to boost a law firm’s visibility in search…